The Easy Draught Inspiration

Our Easy Draught is designed to be a straight up easy drinker with nothing hidden. It’s the backbone of beer. Kinda what the bass player is to any great rock band. They hold it all together without overstatement. 

So where did the inspiration for the Easy bass player character come from?

Tom Araya in front of the Marshall Wall
Tom Araya plays his ESP custom bass in front of the Marshall wall

let's start with equipment

We love Slayer! Incredible instrumentalism matched with brutal driving rhythm. Although at first listen it sounds like satanic worship, most of Slayers lyrics are social commentary and a little bit of history.

The bass you see in the Easy label is the same bass Tom Araya has been playing his customised ESP bass sine 2003. It’s a mean piece of equipment.

After finding Slayer in my early 20’s I watched them live at Soundwave and my mind was blown all over again. Brutal music, high octane performance and a huge wall of Marshall amps!  

There is a cadence under their music that ‘gently’ pulls you along on the journey, and when you thing you are in the groove they belt out some cracking solo’s and a couple of well placed screams.

You’ll see on the Easy label there is the Marshall stack behind our bass player. You can’t have Slayer without a Marshall wall!


As unashamed devotees of Queens of the Stone Age we would be remiss to not have some reference to the original bass player, Nick Oliveri in our Easy character. Okay, he’s made some terrible life choices around drugs, but he is an icon of that smouldering cool that is underpinned with seething instability that we were looking for in the Easy bass player. The epitome of wild rock ‘n’ roll abandon. The plaited goatie is a nod to the wild yet casual abandon of the great rock punk. Ultimately, this beer is about enjoying the simple things in life and sometimes getting a little bit loose.

Nick Oliveri in QOTSA



Under the Liquor Control Act 1988, it is an offence:

  • to sell or supply liquor to a person under the age of 18 years on licensed or regulated premises; or
  • for a person under the age of 18 years to purchase, or attempt to purchase, liquor on licensed or regulated premises.